After being Japan for a while, you sort of getting used to the way Japanese think. They prefer to be fair. A bottled water sells for 90 yen in the city, but sells for 400 yen in the top of Mount Fuji. People understand the difficulty and trouble to get goods transport to the top of Mount Fuji, deal. Raman is about 800 yen mark, anything costs less probably does not taste as good as 800 yen ones (of course, there are exceptions, but rarely). You rarely are in the situation feeling that you are being cheated, I guess it is because in Tokyo, the population is 13 millions (Taipei 6 million and Hong Kong 6 million), you have to be really really lucky to cheat and survive on the same time. There are so many other alternatives in terms of food and drinks. If you are not running your business in the honourable way, chances are you are going to be put out of business fairly soon.
Dealing with Japanese in every day life, you can also feel this "fair and squre" principle in every aspect. They would never want you to buy them a free beer, although you offer. They would somehow remember it and pay you back with something else later on. I think this is to release themselves from the burden of owing anyone anything.
The only exception is probably the telecom industry, so many political and legacy reasons, I think it is hard to break.
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