This last hotel I checked in is totally different from those before. It is chick, posh and unpretentious. Very Shoreditch like, the remake of deprived, running down neighbourhood is very clever. It is not trying to demolish all old, shaby Victorian features of the streets and buildings, it rather uses clever art work display and to-the-point decor and lighting to give it a modernized feel.
The hotel staff behaves like those in a youth hostel. The room is suprisingly nice and clean. No mini-bar, if you want to buy them, come down to the front desk. Free organic breakfast from Pre-a-manger. The brochure in the bathroom encourages visitors to hang their towels for re-use like every other hotels, but makes it clear that the hotel wants to save money, too (I always wonder how often the cleaners leave the used towels as is, I think it is much easier for them to replace the used with freshly clean one and it is happening in all the hotel I stay).
Not pretentious in a way this hotel tells you its every effort it does to save money (and preserve the environment). No nonsense, no excessive attention, no fake welcome, this is pretty much my style of hotel.
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