Saturday, May 16, 2009

Great Globalization

Shopping for consumer goods in Amsterdam is not a difficult task though knowing no Dutch. Walking past the house cleaning aisle, I can pretty much figure out what those various bottles contain. Dish detergent and toilet cleaner bottles are shaped in the exact way you can see in North America or UK. To double confirm, the graphical explanation (for laundry detergent, you can tell by sign showing the number of loads this bottle can support) helps greatly. The marketing and branding have to conform, we are brain washed by this culture. It is hard to imagine if Colgate starts to sell Chocolate, for example.

It started raining in Amsterdam since Friday night, the weater is freezing cold. I am numbering the days going home.

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